Online advertising company Criteo is strengthening its data protection and brand safety to better serve its customers, announcing a close integration with Oracle Contextual Intelligence.
Closely working with 20,000 customers, the company vows to apply advanced machine learning capabilities to its datasets to view content in real-time. Its existing artificial intelligence engine is only a predictive tool that lacks in-depth features.
Oracle’s Contextual Intelligence provides sustainable solutions to review data and classify according to brand-suitable categories. Advertisers and marketers can benefit from this technology, with a fast-responding system to get real-time data.
With the rise of misinformation and mishandling of data, brands are becoming more concerned about their intellectual assets. Industry professionals are citing brand safety as a key priority in doing business.
Criteo is responding with integration with Oracle to deliver utmost performance in securing brand data, streamline retrieval processes, and more. Transparency is another big issue, as advertisers need to have a crystal-clear view of how their data is being handled.
The Contextual Intelligence technology integrates Criteo’s existing AI engine to bring advanced semantic detection power to serve global brands better. In the words of Criteo’s SVP global officer Len Ostroff, the company is heightening transparent experiences for brands and publishers.
Associate with Positive Content
The true magic comes in when Contextual Intelligence improves market results and ensures brands get displayed with positive content. Advertising spaces with appropriate contextual content is possible by evaluating the right keywords on web pages, so brands can’t associate with negative content.
Additionally, this technology can help create more impactful data for brands and publishers. It’s easy to drive positive results with contextual intelligence as it automates the process and gives promising results to customers.
Oracle is positive about the partnership, with Contextual Intelligence Product head Chris Stark saying the company is pleased to work with Criteo to lead the right technology. Providing the solution to address the ongoing brand safety concerns is the company’s goal.
“Together, our goal is to give advertisers more control of their ad placements and shift the growing conversation surrounding brand safety to focus on long-term brand suitability,” added Stark.
Criteo is also presenting at on Raymond James Technology Investors Conference on Dec. 7, to tackle issues and trends surrounding the world’s marketers and impactful advertising. A live webcast will be available on Kvgo.
