Former Democratic presidential candidate Andrew Yang launched the Data Dividend Project on Monday, June 22, 2020. The project was launched to make big tech companies and platforms such as Facebook and Google to pay users for their data property rights.
According to Inquisitr, the Data Dividend Project (DDP) aims to work with and leverage existing privacy laws, such as the California Consumer Privacy Act (CCPA), to establish data-as-property rights for users.
Besides using the current laws in place, Yang and his team intend to work with technology and legal entrepreneurs to rally for the said movement.
By the end of 2020, the program hopes to “pave the way for a future in which all Americans can claim their data as a property right and receive payment” should users consent to share their information with tech giants and their respective platforms, notes The Verge.
Likewise, the program aims to target approximately one million people, primarily gearing its efforts towards citizens of California.
While the CCPA has already started providing users with more control over what they share or sell to big tech firms, there is a lack of protection nor payment for individuals whose user data is being utilized. Yang’s Data Dividend Project aims to change this landscape by overhauling the law across the country.
In a statement to The Verge, Yang said, “We are completely outgunned by tech companies. We’re just presented with these terms and conditions. No one ever reads them. You just click on them and hope for the best. And unfortunately, the best has not happened.”
Though Facebook has already reportedly paid some users for testing and using certain features of the platform, like the Study app launched in 2019, The Verge states that such payments are only geared towards particular circumstances rather than the overall usage.
“It’s that first day that people get paid their dividend through DDP for all is going to be such as great day because you can imagine thousands and even tends of thousands of Americans getting something in their PayPal or Cash App,” reveals Yang.
“Even something like $20, $50, or $100, and they’ll tell their friends, and we can change practices industry-wide,” shares Yang.
To further this movement, Yang is asking users to fill out a form and provide the various email address they use on different platforms to determine how many big tech companies are using and profiting off such information.
Likewise, individuals are also asked to provide their PayPal or Cash App info so possible payments can be coursed directly to their respective accounts.