Satellite provider DirecTV confirmed it will launch 3 separate 3D TV channels sometime in June, while also noting it will become the first to offer a 3D sports TV network with ESPN 3D.
“Watching ESPN’s comprehensive lineup of sports programming in 3D will be like having your own virtual seat at all of your favorite sporting events around the world,” said Eric Shanks, DirecTV Entertainment EVP, in a statement.
After the three channels go live in June, all content must be viewed using 3D glasses. The television provider is also expected to roll out additional 3D channels in the future.
Similar to the rise in popularity of high-definition content a few years ago, ESPN and other live sporting events are expected to be extremely popular in 3D.
The sports channel will host the X Games in 3D and FIFA World Cup, along with the ACC Football Championship, BCS National Championship game, and other additional content. A total of 85 live sporting events are expected on ESPN 3D throughout the rest of the year.
DirecTV received 3D streaming ability after the Boeing-built DirecTV 12 satellite launched into orbit late last year. Only a small number of consumers have the ability to watch 3D content at home, but that number is expected to increase in the future, with many 3D TV’s now hitting the market from various manufacturers.