The European Union is aiming to provide a set of rules and regulations that companies and tech giants alike may have to comply with in the future when it comes to using artificial intelligence within its borders.
The goal of European Union lawmakers and regulators is to provide the public with a transparent report of how artificial intelligence works in order to stir public trust, notes Tech Crunch.
In a statement, Margrethe Vestager, Commission Executive Vice President, said, “We aim to make Europe world-class in the development of a secure, trustworthy and human-centered Artificial Intelligence, and the use of it.”
“On the one hand, our regulation addresses the human and societal risks associated with the specific uses of AI. This is to create trust. On the other hand, our coordinated plan outlines the necessary steps that Member States should take to boost investments and innovation. To guarantee excellence. All this, to ensure that we strengthen the uptake of AI across Europe.”
According to Wired, the rules levied by the regulator are among the most comprehensive ones in the market with the aim to regulate artificial intelligence, and by extension, its use in the market. The proposed parameters cover autonomous driving, facial recognition, algorithms that aid in determining the success and parameters of online advertisements, credit scoring, and automated hiring.
In particular, the regulations set by the European regulator seek to cover AI technologies and innovations that fall under high risks examples. Tech Crunch states that some of these categories include biometric identification and categorization of natural persons; law enforcement; asylum and border control management; migration; education, and many others.
Among the plans that the regulator has put forth include banning a number of technologies or use-cases that may pose harm to users’ safety as well as the fundamental human rights of those living in the European Union, reveals Tech Crunch.
The proposed rules also seek to prevent the use and abuse of AI for social scoring purposes, typically observed and used in China and the United States, notes Wired. It also prohibits the use of artificial intelligence for using ads to target individuals, especially those that may pose harm to their physical or physiological form.
In conjunction with these changes, Wired also revealed that the EU would require companies and tech giants alike to inform users when AI is being used to determine emotion or to classify individuals according to certain biometric features.
With these changes, Forbes notes that it could likely set off a wider-scale impact, with the ability to alter the course of healthcare.
As of writing, the proposal is still in its initial stages. It is slated to undergo changes as it goes through the EU Parliament and the EU Council, notes Wired.