Microsoft COO: Windows 10 won’t be free

Rumors that Windows 10 might be a free upgrade for Windows 8 users, or even to everyone, have been debunked by Microsoft’s Chief Operating Office (COO), Kevin Turner. “We’ve not had any conversations about Windows 10 being a loss leader for us,” Kevin Turner, Microsoft’s chief operating officer, said at a technology conference sponsored by Credit Suisse on Thursday according to Computerworld. “But we’ve got to monetize it differently. There are additional opportunities for us to bring additional services to the product and do it in a creative way.”



According to Turner new business models could allow the company “to monetize the lifetime of that customer” by selling them services and what he called “add-ons.”

Microsoft has some experience with providing their operating for free to customers, the company  gives away its Windows Phone OS and Windows 8.1 for devices with small devices. “You’re seeing $200 laptops , you’re seeing $99 Windows tablets, embracing and extending the ecosystem by lighting up some of these new business-model scenarios, allowing us to monetize the lifetime of that customer through services and different add-ons.” Turner said.

How Microsoft plans to increase its revenue from Windows will be released soon according to Turner,  “The business model stuff will be out in probably the early part of 2015.”