Netflix unveiled its latest video format last week, with the streaming giant borrowing heavily from social media site and video sharing app TikTok. The new feature, called Fast Laughs, is comprised of short videos or snippets placed in a vertically swiped feed.
The TikTok-style video feed features hilarious clips from Netflix itself. The videos show in this section range from 15 to 45 seconds, with viewers being allowed not only to see the excerpt on their screens but also bookmark interesting content to watch later on.
According to Tech Crunch, the full-screen vertical video feed contains both Netflix original films and those under licensed programming.
Apart from its vertical video landscape, full-screen videos, and having its engagement or saving buttons on the right side, Tech Crunch states that the main goal of Fast Laughs is to provide viewers with fast and hassle-free discoveries of shows or films they might want to watch.
On the other hand, TikTok shorts and videos are primarily made by amateur users across the world with the idea to connect to a wider network via doing challenges or lip-syncing moves, states the Android Police.
In a statement to Business Insider, the streaming giant said that they are “always looking for new ways to improve the Netflix experience. A lot of our members love comedy so we thought this could be an exciting new way to help them discover new shows and enjoy classic scenes.”
As part of its engagement, viewers can reportedly react to various clips shown on their screen using the laughing emoji. Alternatively, individuals who use Fast Laughs also have the option to share these funny clips with friends across various social media platforms.
It also comes with a ‘More’ button for those keen to find more similar clips or titles to videos already watched. Some of the clips come from shows like Big Mouth, Bojack Horseman, popular sitcom Friends, and the like.
As of writing, Business Insider reports that the Fast Laughs format is still in its beta testing phase. It is only available to select adult users, particularly those who do not have parental controls and those who are viewing from an iOS device.
“We experiment with these types of tests in different countries and for different periods of time – and only make them broadly available if people find them useful,” said Netflix to Business Insider.
Tech Crunch states that the feature has been rolled out to select users both in the United Kingdom and in the United States. However, since Fast Laughs is still in its testing phase, its features and the overall product may still evolve.