Netflix is going to cooperate with airlines to improve the quality of video streams during flights. Starting 2018, Netflix will share its technology with airline companies, according to Variety.
This specifically means that Netflix will share its technology to encode video as efficient as possible. With the technology it should be possible for airlines to save up to 75% of their bandwidth, according to the video service.
Netflix users can watch Netflix content without any additional costs during flights of participating companies. Non-subscribers can create a free trial account, that way Netflix hopes to attract new users.
It’s not for the first time that Netflix cooperates with airlines. In 2015 the company already had deals with Virgin Australia, Aeromexico and Qantas in which it offered free Wi-Fi in some planes.
It’s unknown with which airlines Netflix will cooperate this time.