Microsoft hasn’t succeeded to boost the PC market with Windows 10. Instead, the number of sold PCs is declining, according to a report by market research company Gartner. The global PC market shrunk with 5.7% in the third quarter of this year. This was the second consecutive year of PC shipment decline, the longest duration of decline in the history of the PC industry.
In the third quarter of 2016 the number of PCs sold was 68.9 million. In the same quarter last year 79.1 million PCs were sold. In these numbers both laptops and desktops are combined.
Gartner now reported 8 consecutive times about a shrinking PC market in its quarterly analysis. Never before the PC market declined for such a long time. The market research company provides two reasons for the slump in PC sales.
“The PC is not a high priority device for the majority of consumers, so they do not feel the need to upgrade their PCs as often as they used to. Some may never decide to upgrade to a PC again”, said Mikako Kitagawa, principal analyst at Gartner
“In emerging markets, PC penetration is low, but consumers are not keen to own PCs. Consumers in emerging markets primarily use smartphones or phablets for their computing needs, and they don’t find the need to use a PC as much as consumers in mature markets”, she added.
Lenovo was the largest PC manufacturer in the third quarter of this year with a market share of 20.9%, HP is second with 20.4% of the market.]