After Samsung conquered the memory chip, TV and smartphone market, the company now aims for the printer market share. A confidential Samsung document leaked to Myce shows how the company aims to become the number 1 printer manufacturer by 2020.
The printing market is valued at $724 billion for 2014. Currently Samsung is the fifth largest printer manufacturer after HP, Canon, Epson and Brother. HP dominates the market with a global market share of nearly 40%, where Samsung has a global market share of 5% outlining how much the company can grow in the market.
The company already dominates the smart TV and smartphone market in which it reached the number one position in only a couple of years.
The company states it’s the only company that can provide a seamless digitization workflow. In the documents it compares itself to two competitors (Canon and HP) and shows it has a product line where users can produce content, send the content to devices, view the content on e.g. a TV or tablet and finally can to scan or print the content.
Although the benefits of a seamless workflow is obvious for consumers, the disadvantage could be that Samsung will use proprietary protocols which makes their equipment inoperable with devices of other manufacturers.