T-Mobile created a new trade-in program aimed at giving Apple iPhone owners up to $350 if they want to switch carriers and pick up the HTC HD2 smartphone.
The HD2 is available for $200 with a two-year service agreement from T-Mobile. Consumers also have the choice of not signing a two-year commitment and paying $450 for the phone.
iPhone owners can earn up to $350 in credit, and T-Mobile didn’t say what the minimum trade-in amount handed over is, but the trade-in value depends on the generation and storage capacity of the particular iPhone.
I think it’s a novel idea from T-Mobile, but doubt many iPhone owners are going to switch from the AT&T network to T-Mobile — and from an iPhone to the Microsoft Windows-powered HTC HD2 smartphone. A recent survey noted 92% of current iPhone subscribers saidthey wouldn’t abandon their iPhones for a rival product.
The HD2 is by no means a bad phone — though I don’t think HTC choosing Windows Mobile 6.5 was a good idea — but it still has received good reviews.
Of note, the phone has a massive 4.3-inch touchscreen for owners to use, while it’s powered by a 1GHz Snapdragon processor to provide fast response and execution.
The T-Mobile promotion has already started and will reportedly run through May 19.
This is an extremely aggressive marketing push from T-Mobile, as the company continues to struggle against AT&T and Verizon Wireless. If you’re an iPhone AT&T subscriber, would you be willing to switch to T-Mobile for a $350 iPhone trade-in credit?