TV industry insiders expect that Ultra HD TVs will account for 20% of all TVs sold worldwide, according to the Taiwanese Digitimes. Especially in North America and China consumers are in need of TVs with higher resolutions. It’s expected that in 2015 about 200 million TVs will be sold, of which 40 million will be able to display Ultra HD content.
Ultra HD TVs support a resolution of 3840 x 2160 pixels which means 4x more pixels as Full HD TVs which have a maximum resolution of 1920 x 1080 pixels. Online video streaming services like Netflix add more and more titles in Ultra HD quality but no regular TV channels broadcast in Ultra HD and are not expected to do so anytime soon.
Digitimes’ sources indicate that Ultra HD TVs are about 1.15 more expensive to manufacture than Full HD models. Consumer prices are 1.5 times higher meaning the profit margins for manufacturers is higher.
Consumers more often buy large TVs and therefore are more likely to also choose TVs with higher resolutions, according to the sources. In Europe the sales of Ultra HD TVs will increase slower than in North America.