Zappos hit by massive cyber attack, 24 million customers notified

Online retailer Zappos sent an important email out to its 24 million customers on Sunday. Instead of offering hot deals on new shoes, however, the company informed them that their personal information had been compromised in a large-scale data breach.

Zappos' message broke the news into two categories. Here's the "bad" news: cyber criminals may have customers' names, billing and shipping addresses, email addresses, phone numbers, the last four digits of customers' credit cards and hashed passwords. The "better" news is that critical information (i.e. full credit card numbers) wasn't accessed.

The company urged customers to create new passwords for their accounts, and, if the passwords were in use anywhere else, go ahead and change those, too.

Before the notification went out, Zappos CEO Tony Hsieh sent an email memo to employees about the cyber intrusion, but declined to provide concrete details:

We were recently the victim of a cyber attack by a criminal who gained access to parts of our internal network and systems through one of our servers in Kentucky. We are cooperating with law enforcement to undergo an exhaustive investigation.

Because of the nature of the investigation, the information in this email is being sent a bit more formally, and unfortunately we are not able to provide any more details about specifics of the attack beyond what is in this email and the link at the end of this email, but we can say that THE DATABASE THAT STORES OUR CUSTOMERS' CRITICAL CREDIT CARD AND OTHER PAYMENT DATA WAS NOT AFFECTED OR ACCESSED.

The most important focus for us right now is the safety and security of our customers' information. Within the next hour, we will begin the process of notifying the 24+ million customer accounts in our database about the incident and help step them through the process of choosing a new password for their accounts. (We've already reset and expired their existing passwords.)

Hsieh added that the company made the "hard decision" to temporarily turn off its customer support phone line, asking those with questions to reach them via email.

"If 5 percent of our customers call, that would be over 1 million phone calls, most of which would not even make it into our phone system in the first place," Hsieh reasoned.

Oddly enough, the company's own website doesn't mention that its customer database was hacked. Its official blog does not currently offer any of the above information. A new "Create a New Password" tab is the closest giveaway. (via Naked Security)

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