A new study published by BayTSP revealed interested movie viewers are looking at movie trailers, clips and other content through legitimate web sites and unauthorized sources.
One particular film received more than 42 million views on YouTube before the move was released in theaters, as YouTube reportedly accounted "for more than 90% of all clip views related to that film."
"The film we tracked for this report was geared toward a younger demographic, and one interesting point we found was that several fan-created trailers got substantially more views that studio-created promotions,” BayTSP CEO Mark Ishikawa said. "Studios recognize the opportunity presented by these clips. We provide the capability to identify them wherever they appear online and generate revenue from promotional campaigns associated with the film.”
I like that some movie studios approve of user-created content, but it's not uncommon to find user-made YouTube clips removed due to copyright infringement. If Hollywood studios truly want viewers to be excited for upcoming movie launches and DVD releases, then they need to lighten up a bit.
Besides YouTube and other authorized sites, viewers also are using peer-to-peer networks and other unauthorized portals to help view content.
Even though using P2P networks to download or share copyrighted material is illegal, P2P networks have proven to be extremely helpful to share movie trailers and similar content. In addition to official movie clips, fan-created material also is widely viewed on YouTube and shared through P2P networks, the BayTSP report indicated.
If you view movie trailers or other content, how do you view it?
